Mee Blog - Israel's singing talent TV show chooses MeeMix to offer personalized web radio.

The successful TV show has chosen to offer its viewers a Pandora-like
personalized radio application designed to play a great selection of contestants from the show’s entire nine-season history. Mako, a Keshet Interactive company and leading media company in Israel, used MeeMix music API to launch a first in the market, unique application.

Mazda took sponsorship over the web application, which was designed as a car radio allowing users to choose their favorite contestant of all times and receive a personalized radio station playing similar artists and songs from the show. The advanced "car radio" also offered a Mood Control feature to tune the station's atmosphere, from calm to upbeat songs.

Statistical reports show that the application increased users' session time by over 200%. We are more than happy to watch innovation, user satisfaction and commercial value come together in this application.

Update: the application was live as part of mako.co.il throughout the 9th season up to August 2011.